Marketing of Food Processors Essay Example | Topics and Well Written Essays - 3000 words

Marketing of Food Processors - Essay ExampleApart from this, the organization besides needs to obey with the systems of value Added Tax (VAT) accurately in order to maintain the operations and functions of the organization appropriately in long run. Economic- due to stinting downturn, the per capita income and unemployment rate declined, thereby declining the buying behaviour of the individual. As a result, inflation acted as one of the important factors that influenced the productivity and profitability of theof KENWOOD to a significant extent. on with this, it also hampered the gross domestic product (GDP) and gross national product (GNP) of the nation of UK thereby hindering the economic scenario to a significant extent. Social- KENWOOD always desire to offer high concentration over corporate governance factor so as to improve the conditions of the society. Along with this, it also tried to present exceedingly trendy and fashionable items so as to satisfy their changing requir ements in this age of inflation. Only then, the disposition and brand pick up of the organization might be maintained in an effective way as compared to others. Technological- as technology is enhancing in every now and then, so the KENWOOD always tried to offer vary types of inventive and innovative products. This is done to satisfy the target customers thereby amplifying the profitability and total sales of the organization to a certain extent among other bear upon players. Therefore, from the above mentioned points, it might be depicted that the organization of KENWOOD needs to offer varied types of fashionable products at a competitive price so as to retain its portfolio in the market of UK. MICRO Environment of KENWOOD The micro environment of the organization of KENWOOD for its business of FP731 MultiPro food processor might be evaluated with the help of mug up analysis. It is also another extremely renowned method. Strengths- High brand image- due to the presence of wide range of trendy and fashionable products, the brand image and reputation of KENWOOD enhanced to a significant extent. Along with this, the range of total customers also enhanced thereby amplifying the profit margin and productivity of the organization. Large market share- as KENWOOD always tried to offer value-added products at a competitive price. So, it acted as a positive cause for the organization that amplified the position and popularity in the market among others. change types of innovative functions- the demand of KENWOOD is enhancing at a rapid pace mainly due to its varied types of trendy functions and operations. This also acted positively on the organizational portfolio thereby amplifying the total sales and revenues in the market among other rival players. Weakness- Lack of customer services- due to lack of customers services, KENWOOD is reducing its brand image and reputation in the market. And the profit margin of the organization is also declining at a significant extent among others rival players. Opportunities- Expansion in new markets- the chances to fill out into various new markets is enhancing at a